The performances of Aluron CMC Warta in European cups promote the tourist values as part of the campaign to promote Poland through sports within the Poland.Travel project, co-created with the Polish Tourism Organization and the Ministry of Sports.
The campaign aims to promote Poland as an attractive tourist destination both domestically and internationally. Volleyball is one of the disciplines specified in the targeted grant, through which the Polish Tourism Organization will promote Poland.
Sporting events, due to the emotions they evoke during viewing and strong identification with one of the sides competing, are considered one of the most effective tools and channels to reach the audience with information and product messages, assuming parallel communication with the ongoing competition.
The use of a sports event and the image of athletes offer a wide range of promotional and advertising opportunities, allowing reaching fans participating in the event in various ways — not only during the match but also through media coverage and communications before and after its conclusion. Considering these facts, promotional activities utilizing international events provide an opportunity for broad and effective outreach, presenting Poland's potential as an attractive tourist destination on an international scale.